Talk about the done-for-you all-of-things (funnel templates, email swipes, and pretty designed pages), video hosting, mighty integrations and other sophisticated tools of the trade.
Did I also forget to mention that – there are lots of training available where you get to learn from a marketing legend, Frank Kern?
What does this mean?
It means that Kartra is backed by Frank Kern. Maybe you don’t know him Kartra vs Activecampaign. Just a YouTube or Google search will tell you that this isn’t an ordinary marketer. Frank is king in the field of direct response advertising.
He provides you with quite a number of training modules and knowledge bombs (valued to be thousands in my humble opinion) which are part of the training Kartra offers to users. (Just like what Russell does on ClickFunnels).
Part #2: Features Of Kartra
There are quite a lot of features in this all-in-one marketing suite – but we’ll only look at the outstanding ones:
#1: Professional Page Editor
The Kartra page editor dashboard is where you build out your pages on. As you may know, it is a drag and drop builder just like many landing page tools in the market.
But there are few areas Kartra really shines:
i. The templates
You get access to dozens of templates (sales page, squeeze page, coming soon, checkout, etc.) for any kind of business and easily customize them within the editor in matter minutes.
As to making changes (deleting and adding) to the template elements is pretty simple to do.
ii. Pre-written copy samples
Most of the templates you get while using other page builders are either unoptimized or filled with Latin texts. But on Kartra – you’re being provided with well-written sales copies so you could have an idea of how to structure yours.
iii. Split testing
The flexible split testing feature in Kartra lets you test variations of your funnel, pages, headlines, colors or anything worth the tweaking.
Kartra will quickly tell you what’s working (and what’s not) with automated split tests and 360-degree, real-time analytics, that is connected to every aspect of your business.
#2: Kartra Mails
This is a part of Kartra which really got most of its users glued to it ever since they got on the bandwagon. There are lots of things I’m going to review here because this comprises of the full email functionality within Kartra.
i. Kartra Automation
Since Kartra has an inbuilt automation capability – you’re going to find it super-simple creating and sending customized responses to your customers based on actions within your sales funnel. How cool?
Okay, guess the cooler part?
ii. The visual automation builder
Kartra provides you with an automation workflow builder just like the one you see on ActiveCampaign, Drip, and ConvertKit – but not as blissful though.
There are quite a lot of conditions you can add in between your automation. These actions were made possible using IF, THEN statements.
Here are some of the conditions you can apply:
- Adding/removing tags when a link is clicked
- Adding/removing of subscribers from a sequence
- Sending a follow-up mail after an action
- And many more…
- Kartra Upsell
iii. Kartra email platform
Kartra also does the job your dedicated email marketing platform can do. Talk about creating a list, importing of your contacts, send broadcasts, design email templates.
And even more fine kinds of stuff.
Oh, and what about deliverability?
I give Kartra 99% on this! No dumping of your emails into the spam or promotion tab of your contacts. This is the same advantage you get while using the inbuilt Actionetics tool in ClickFunnels.
But that of ClickFunnels is only available on the Etison plan while on Kartra – you get it right from the startup plan.